Supported Independent Living (SIL)
Our Expertise
SIL Market Overview
The NDIA’s latest quarterly report identified that 26,623 participants were accessing Supported Independent Living (SIL), with a staggering 32.63% of total NDIS supports committed to those 5.13% of participants. The average package size in SIL sits at $327,900 and is regarded as one of the most stable and predictable revenue streams in the NDIS.
However, SIL growth rates are slowing. In 2020, the average growth rate per quarter was 5.4%. When adjusted for inflation, the last quarter was 0.1%. While SIL remains an attractive market, the game is changing and providers need to adjust their plans urgently.
As we look to the near future, we know that packages are decreasing and price-based competition is approaching. We’re focused on getting your business ready for the other side of the growth curve by enhancing your structure, models and value chain, developing unique points of difference, and optimising your intake process to be fail-proof and highly responsive.
Of All NDIS Participants
Average Package Size
Of All NDIS Funding
I'm Getting Started With SIL
Are you excited about entering the SIL Market but don't know where to start? Or perhaps, you're looking for guidance on key registration and product requirements
I'm An Established SIL Provider
Are you looking to increase the profitability and viability of your existing SIL service by eliminating vacancies and elevating your competitive difference?
Our Expertise
Consulting For SIL Market Entrants
Your Challenge
As a new entrant to the SIL market, you’re understandably concerned about meeting requirements, managing vacancies, and being able to scale your business in arguably one of the most important markets in the NDIS.
You want to focus on what you do best – providing an outstanding support service to your customers, now in a residential setting.
We’re here to help.
We take the guesswork out of navigating your path to market by leveraging substantial NDIS data to guide important business decisions.
Our specialised market entry package provides you with a comprehensive strategy to help your business remain viable and achieve sustainable growth in the SIL market.
- Enter the SIL market with confidence
- Repeatedly attract and convert your ideal customers
- Ensure consistent quality of your product
- Efficiently meet your obligations
Our Solutions
Our state of the market report will equip you with the information you need to assess whether SIL entry is viable, profitable and aligned with your organisation’s current and future capability.
We cover the capabilities, product strategy, management structure, and operating model you’ll need to determine if your path to market can deliver sustainable long-term success for your business.
We provide a specialised service package for new SIL market entrants, equipping you with everything you need to hit the ground running in this exciting market.
We establish a competitive SIL market segment for you to enter through funding utilisation analysis of our NDIS data cube. We then facilitate the development of a winning unique value proposition (UVP), and design your organisation’s ideal SIL service model.
You will receive our assistance to develop:
- High quality marketing collateral and content aligned to your UVP that attracts your ideal customers
- Lead generation systems designed to drive SIL enquiries through key referral networks
- An employee value proposition (EVP), management structure, position descriptions, and training to equip your leaders with the skills they need to effectively support their teams.
Once your service model is complete, we undertake an ongoing review of your service delivery processes, advise of system requirements, and identify key operating metrics to measure your success.
State Of SIL Market Report
Unsure if SIL is a suitable investment for your organisation? Our state of the market report will equip you with the information you need to assess whether SIL entry is viable, profitable and aligned with your organisation’s current and future capability.
Your tailored report will include the following items:
- Overview Of Current and Forecasted SIL Market
- Provider Capability Requirements
- Provider Suitability Audit
- Product Strategy
- Viable Operating Models
- Proposed Management Structure
Client Results
Empathia Group was engaged by an emerging Community Participation provider that had strategy objectives to enter the SIL market. The provider saw the opportunity to do meaningful work with people by creating inclusive home environments. Our client was concerned primarily about the financial and reputational risks associated with entering the SIL market, and was worried that they might miss key processes or valuable elements of the product mix.
We provided a comprehensive analysis of the SIL market and aligned key growth markets with the capabilities of the organisation. With this market identified, we delivered advice, policies, and systems that enabled our client to confidently begin their service provision. We assisted our client to develop their “pitch” and lead management, so their strength and uniqueness was apparent to enquiring customers.
Our Expertise
Consulting For Growing SIL Providers
Your Challenge
As you know, the growth rate of the SIL market is changing dramatically. In Q1 2021-2022, only 327 additional new SIL customers entered the market, while at the same time GoNest listed 2099 vacancies on their website. What once was simply a matter of having vacancies is now an extremely competitive market where customers can exercise real choice.
Your organisation may also be facing challenges in finding profit margins for SIL. This is understandable considering that the NDIS cost model only offers a 2% margin for the 25th percentile of efficient providers, which does not take into account the ongoing risk of vacancies, property damage, and quality processes.
We’re here to help.
Despite the turbulent nature of the market, we can help you to find savings in your systems and processes enabling you to maintain healthy profit margins.
To accelerate your growth, we identify high growth markets that align with your organisation’s capabilities. We review and optimise your lead management processes to ensure that every customer receives a competitive, timely, and reliable response from your team.
- Discover new opportunities in high growth markets
- Optimise your lead generation and develop a compelling pitch
- Find efficiencies and provide additional value to customers
- Forecast your growth and identify unforeseen costs and risks
Our Solutions
For established SIL providers looking to grow, we identify favourable SIL market segments for you to compete in through funding utilisation analysis of our NDIS data cube.
Through evidence-based best practice, we assist you to develop a winning product design by facilitating the development of a unique value proposition (UVP), and a compelling sales pitch to match.
We assist you to redevelop or refine your SIL marketing collateral and content to ensure it aligns to your UVP and consistently attracts and converts your ideal customers.
We undertake an ongoing review of your service delivery processes, helping you deploy processes, training and leadership ensuring your unique product is routinely delivered.
Our consultants are the experts when it comes to growth in the NDIS. They’ve led some of Australia’s fastest growing SIL providers to success, and now they want to help you do the same.
We help you to build and leverage high-conversion referral networks by connecting with the right people to deliver a steady flow of enquiries.
Through these networks, you will use your unique value proposition (UVP) and compelling sales pitch to ensure your audience understands and values your competitive difference.
We review and optimise your lead management processes to ensure that every customer receives a competitive, timely, and reliable response from your team.
Use our free SIL growth calculator to get a quick understanding of how your organisation is currently performing in the market.
We conduct a complete operational review of your organisation, including your profit and loss, along with your forecasted growth.
We analyse your key expenses and benchmark them against our provider index. You will also gain an understanding of your average cost of labour, supervisory efficiency, and overhead efficiency.
Once the review is complete, you will receive recommendations allowing you to find efficiencies and opportunities to provide additional value to your customers.
We project your efficient state margin so you're able to use valuable SIL metrics to make investment decisions for your business.
We help you overcome some of your biggest headaches when it comes to SIL:
- Vacancy rates
- Changes to funding
- Increase in competition
- Impact of the incoming Individualised Living Options (ILO) market.
Get prepared with a complete analysis of several likely revenue scenarios.
We assist you to forecast your growth and anticipate the additional requirements and costs for serving new clients, in new ways. We also assist you to collate and control your qualitative risks.
In this challenging market, it is often helpful to have a fresh set of eyes evaluate your assumptions and controls.
Take our free SIL Viability Assessment to understand how your organisation is managing in the current SIL market.
Our Expertise
Free SIL Provider Resources
Supported Independent Living (SIL) Viability Assessment
Undertake a 10 minute questionnaire to receive a detailed overview of the new drivers of Supported Independent Living success.
Supported Independent Living (SIL) Growth Calculator
Gain a quick understanding of how your Supported Independent Living business is currently performing in the market.
Client Results
Empathia Group was approached to assist a provider in increasing the traction of their NDIS offering. We utilised market research and undertook a full Customer Relationship Management (CRM) audit to identify where the product fell short of customer expectations.
Leveraging the organisation’s core capabilities, we assisted them in developing a brand to pitch their product to new and existing markets. As a result, the organisation soon had several new leads using this new product and pitch. Our work on this organisation’s CRM ensured that each lead was followed up correctly, providing the best chance for conversion. Importantly, this organisation began building its own customer data set to tailor its products better. Best of all, this company’s core values have shone through in new markets, allowing word of mouth referral to accelerate their business growth.
Our Blog
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